Ready to make LinkedIn work harder for your career?
Having a LinkedIn profile isn’t the same as knowing how to use LinkedIn.
This self-directed course will help you strengthen your profile, build your visibility and use LinkedIn to create meaningful professional connections – whether you’re looking for work, exploring what’s next, or building your career right where you are.
LinkedIn: Your Shortcut
to Getting Noticed
Who this is for
If any of these sound like you, you’re in the right place.
You have a LinkedIn profile, but you’re not sure it’s telling your career story effectively
You’re hesitant to post, comment or reach out to people online
You’re looking for work and want to use LinkedIn for more than scrolling through job postings
You want to build your professional visibility and network before you need your next opportunity
What’s included
1-hour, 40-minute video course
Three practical parts you can complete at your own pace, pause and revisit whenever you need a LinkedIn refresh.
Practical exercises and resources throughout
Apply what you’re learning as you strengthen your profile, rethink how you engage and build a strategy for making meaningful connections. Resources are provided to give you examples and models to help you frame your profile content and increasing your visibility on this platform.
A copy of my #1 best-selling book
Cultivating Career Growth: Navigating Transitions with Purpose
(This will be mailed to you after course registration.)
Everything you need, at one price.
$150CAD + HST
Immediate access. Lifetime value.
- 1-hour, 40-minute video course
- Three practical learning sections
- Exercises throughout
- A copy of my #1 best-selling book
What you’ll
learn
In just 1 hour and 40 minutes, you’ll learn practical strategies to help you move from simply being on LinkedIn to using it with purpose. The course is structured in 3 parts:
PART 1 — PROFILE
Tell your story and communicate your value.
PART 2 — VISIBILITY
Engage authentically and build your professional presence.
PART 3 — CONNECTION
Find the right people and turn online activity into real-world conversations.
Immediate access. Lifetime value.
01
Tell your career story with clarity and impact
Strengthen the key components of your profile and communicate your skills, experience and value clearly and authentically through storytelling and keywords.
03
Build visibility without feeling like you have to become a “content creator”
Explore different ways to engage, develop your personal brand and use messaging, tone and topics that feel authentic to you – including where AI can help.
05
Find the people and organizations you want to know
Use LinkedIn to research employers, explore organizational fit and identify recruiters, hiring managers and other decision-makers.
07
Use LinkedIn strategically in your job search
Explore LinkedIn’s job-search tools and learn how your network can help get your résumé beyond the online application and into the hands of a decision-maker.
02
Showcase the experience that makes you valuable
Learn how to position transferable skills credentials, international experience and student experience so others can quickly understand what you bring.
04
Move past the beliefs that keep you on the sidelines
Reframe common concerns about posting, commenting, connecting and putting yourself out there so you can participate with greater confidence.
06
Turn connections into conversations
Learn practical strategies for networking authentically, including how to leverage second-degree connections and move an online interaction into a real conversation.
08
Measure what really matters
Look beyond likes, connection counts and applications to the outcomes that matter: conversations, introductions, informational interviews, interviews and opportunities.
Meet Your Guide
Hi, I’m Michelle Schafer
Hi, I’m Michelle Schafer: Career coach, author, and speaker. I help professionals navigate change, find clarity, and land energizing work they’re excited about.
LinkedIn can be one of the most powerful tools in your career toolkit – but only when you move beyond simply having a profile. I’ll show you how to use it to tell your story, build genuine relationships and create opportunities online that lead to conversations in the real world.
Don’t Just Be on LinkedIn. Be Intentional About How You Use It.
You don’t need to post every day or collect thousands of connections.
You need a profile that communicates your value, a strategy for becoming visible, and
the confidence to turn online connections into real-world opportunities.
Immediate access. Lifetime value.